Sleepday Reading Log

Good news for customer and bad news for marketing. Since Google has to face a lot of issues about privacy, Google has released a new add-on that will block the information that is captured by Google Analytics. Most of you may heard about it, but you may not know exactly what is it. Google Analytics is " the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way ". To make it simple, Google Analytics will track all traffic to your site and create as a report for you. The information the Google Analytics (GA) captures include the IP address, browser information, Operating System, ISP, and geographic information. Figure 1 Google Analytics The new Google Analytics Opt-out Browser Add-on , that is available on Internet Explorer, Firefox, and Chrome, will block information tha...

During the class last week(May 17), I learn about HTML Email. Although HTML Email is used for a period of time, I've never paid attention in it. This class trigger my interesting in how can I create one, so I search for it and found some interesting and useful article that will teach you how to do it. What is HTML Email ? According to my class, there are two different Email type: Plain text and HTML. According to Wikipedia , Plain text Email is " the contents of an ordinary sequential file readable as textual material without much processing, usually opposed to formatted text." While HTML Email is " is the use of a subset of HTML (often ill-defined) to provide formatting and semantic markup capabilities in Email that are not available with plain text ." ( source from Wikipedia ) To put in simple word, plain text is normal text format that we normally send to another one while HTML Email will contain picture and link, and have been organized and create by u...

You wouldn't drink 9 year old milk, so why use a 9-year-old browser. This phase is come from a new marking campaign team that was launched by Microsoft Australia . Microsoft claim that IE8 is designed to protected users from cyber crime while IE6, that was launch in 2001, is outdated. Therefore Microsoft launched this new funny campaign to persuade users to update their browser. Although Microsoft released many new version of its IE browser, some of users still stick with the old ie6. One of the reason is, IE 6 is a built-in application that comes with Windows XP. IE6 interface is also pretty similar to window explorer, so a user feel more comfortable to use it. We also need a similar campaign for Windows XP to change to Windows 7, but we need to persuade a user to buy a new PC/laptop first. :) Due to the performance of IE8, I still use Firefox and Chrome, but I still expect something good from IE9 some more information about IE9 via cnet.news

Recently, my friend send me a link of the game. This game is pretty old, but it's quite interesting and funny. The game's title is "Pepsi-man" who is an official Pepsi mascot from Pepsi's Japanese corporate branch ( from http://en.wikipedia.org/wiki/Pepsi#Pepsiman ) . This game is pretty similar to a race game that you have to race against the time. Figure 1 - Pepsi-man After playing this game, I feel like to talk with my friend about this game. This game may not success in generating revenue, but it's able to make a gamer/non-gamer, who may be their target audiences, looking at Pepsi brand for a period of time with positive attitude (unlike TV commercial). This make me think about using games for commercial. Why don't companies use a game channel to advertise their product? Considering with the cost, time, and target audience, developing a game could possible be cheaper, take less time and get more attention from target audience than another cha...

"Podcast" is something that I heard for a period of time, I only know it as "radio over Internet", but I've never paid any attention to it until I heard it again in Internet Marketing class. It caught my attention this time, so I try to figure out how can podcast use in Internet marketing, below is what I get from Google. :) What is podcast? According to Wikipedia , A podcast is a series of digital media files (either audio or video ) that are released episodically and often downloaded through web syndication . To expand the definition, Podcast Alley provide you the longer, but may be easier to understand. Podcasting , created by former MTV VJ Adam Curry , is a term that was devised as a crisp way to describe the technology used to push audio content from websites down to consumers of that content, who typically listen to it on their iPod (hence the "pod") or other audio player that supports mp3 at their convenience. The term podcas...