Google releases add-on to block its own analytics

Good news for customer and bad news for marketing. Since Google has to face a lot of issues about privacy, Google has released a new add-on that will block the information that is captured by Google Analytics.

Most of you may heard about it, but you may not know exactly what is it. Google Analytics is "the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way". To make it simple, Google Analytics will track all traffic to your site and create as a report for you. The information the Google Analytics (GA) captures include the IP address, browser information, Operating System, ISP, and geographic information.

Figure 1 Google Analytics

The new Google Analytics Opt-out Browser Add-on , that is available on Internet Explorer, Firefox, and Chrome, will block information that will collect from your PC.

This Add-on will be concerned by Web Sites especially marketing since this add-on will possibly cause Google Analytics to collect unreliable and inaccurate data. What should we do as an Internet marketing ? What tools or process we should use for accurate and reliable information?

via cnet.news