"Podcast" is something that I heard for a period of time, I only know it as "radio over Internet", but I've never paid any attention to it until I heard it again in Internet Marketing class. It caught my attention this time, so I try to figure out how can podcast use in Internet marketing, below is what I get from Google. :)
What is podcast?
According to Wikipedia, A podcast is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication.
To expand the definition, Podcast Alley provide you the longer, but may be easier to understand. Podcasting, created by former MTV VJ Adam Curry, is a term that was devised as a crisp way to describe the technology used to push audio content from websites down to consumers of that content, who typically listen to it on their iPod (hence the "pod") or other audio player that supports mp3 at their convenience. The term podcasting is meant to rhyme with broadcasting and is a derivative of the iPod platform. While not directly associated with Apples iPod device or iTunes music service, the company did contribute both the desire and the technology for this capability. Podcasting is not unlike time-shifted video software and devices like TiVo, which let you watch what you want when you want by recording and storing video, except that podcasting is used for audio and is currently free of charge. Note, however, that this technology can be used to push any kind of file, including software updates, pictures, and videos.
Podcast and Marketing
According to a study performed by Edison Media Research over the course of one year:
- Consumer awareness of the term "Podcasting" increased from 22% to 37%.
- Consumers who have listened to an audio Podcast rose from 11% to 13%.
- Consumers who have watched a video Podcast rose from 10% to 11%.
source: http://www.rssapplied.com/podcastmarketing.htmlAccording to Patricia Faulhaber, he suggested a few applicable uses for Podcasting include: Direct Marketing; Public Relations; and Education.
Direct Marketing Podcast - "Highlighting products or services – discussing special promotions or discounts"
Public Relations Podcast - "a great medium for public service announcements, especially in a shrinking media market. The next generations of adults have shown that they go to the web for everything including local, regional and national news."
Education Podcast - provide the training video on demand service
On top of these uses Podcast is still free and easy to use.
source: http://podcasts.suite101.com/article.cfm/the_business_of_podcasting
This is a link for basic step for Podcast marketing here.